Document View: "The case of the incredible shrinking blogosphere"
http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=1&did=1317248101&SrchMode=1&sid=4&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1188736454&clientId=22212
Rise of of micro-media sites such as Twitter brought about by cultural shifts.
1. Attention crash
2. Proliferation of monbile devices demanding shorter messages
3. Access to social networking which enables people to tune into and out of the messages they chose.
Steve Rubel. Advertising Age. (Midwest region edition). Chicago: Aug 6, 2007. Vol. 78, Iss. 31; pg. 17, 1 pgs
Sunday, September 2, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment